Live · free scan · 2026
Fabulica: an AI SMM manager with brand memory
Fabulica reads a brand's Instagram, learns its voice, palette and stop-words, then generates posts and visuals with an engagement forecast it checks against real results.
The challenge
Generic AI content tools produce output that is fluent and off-brand. The bottleneck isn't generation — it's context about the brand.
Marketers also can't tell in advance whether a post is worth publishing, so the tool has to make a prediction and then be honest about it.
What we built
Brand memory first
The product starts with a scan of the existing account and distils voice, visual palette and forbidden words into reusable brand memory.
Generation grounded in that memory
Every post and visual is produced against the stored brand profile, so output stays recognisable rather than generic.
Forecast, then verify
Each post carries an engagement forecast that is compared with actual performance, which turns the tool into a feedback loop instead of a slot machine.
Free scan as the entry point
A no-signup brand scan demonstrates value before asking for anything, which is also the product's main acquisition channel.
Key capabilities
- Instagram brand scan (voice, palette, stop-words)
- Post copy and visual generation on brand
- Engagement forecast per post, verified against real results
- Content calendar and reusable brand profile
Technology
- React
- TypeScript
- LLM & image generation
- Postgres
- Background jobs
Where it stands
- A live AI SMM tool where output stays on-brand instead of generic
- A forecast-and-verify loop that improves with each published post
- A free brand scan that qualifies users before signup
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