Marketplace Development

Marketplace development services that reach liquidity fast

16.04.18 is a Tallinn-based product studio that designs and builds two-sided marketplaces — payments, matching, trust and search — for founders and companies. We ship a working, scalable marketplace fast, built to grow.

What you get

Two-sided from day one

We design supply and demand together — onboarding, listings, search and matching — so both sides of your marketplace actually work.

Payments & payouts

Secure checkout, split payments, escrow and seller payouts wired in with proven providers, not reinvented.

Trust & safety

Ratings, reviews, verification and moderation that make strangers comfortable transacting with each other.

Search that converts

Fast, filterable search and discovery so buyers find the right supply and sellers get seen.

Built to scale

Clean architecture and a modern stack ready for liquidity, geographies and new categories.

MVP for equity

For marketplace startups we believe in, we co-build the MVP in exchange for a share of the company.

How we work

  1. 01

    Scope & shape

    We define the smallest marketplace that proves liquidity is possible, with a clear plan, timeline and budget.

  2. 02

    Design

    Flows for both sides — onboarding, listing, discovery, checkout — designed to feel finished.

  3. 03

    Build

    Weekly progress you can test, with payments, trust and search built in from the start.

  4. 04

    Launch & grow

    We ship to real buyers and sellers, measure liquidity, and iterate toward a healthy, growing marketplace.

Why founders choose us

  • Senior team that has shipped real marketplaces
  • Fixed scope and transparent pricing before we start
  • Payments, trust and search handled properly, not bolted on
  • Estonian software company (160418 OÜ) with EU compliance
  • Option to build your marketplace MVP for equity
  • Fast, direct communication with the people building it

The real problem in marketplace development is liquidity

Building a two-sided marketplace is not hard because of the software; it is hard because an empty marketplace is worthless to both sides. The build has to make early liquidity possible: narrow the first category, seed supply manually, and design matching so the very first buyer has a good experience with only a handful of sellers.

We design the product around that cold-start reality instead of shipping a generic listings site and hoping.

What every marketplace needs technically

Under the surface, marketplaces share the same demanding building blocks — and each one has legal and financial consequences if it is done badly.

  • Split payments and payouts (Stripe Connect or similar), escrow, refunds and dispute handling.
  • Trust and safety: verification, reviews, moderation, fraud signals and reporting flows.
  • Search, filtering, geo and ranking that surface the right supply for each buyer.
  • Messaging, notifications and a full operations back office for your own team.

Commission, subscription or lead fees

Your monetisation model changes the product, not just the pricing page. Commission requires you to keep transactions on-platform; subscriptions require ongoing value for supply; lead fees require attribution. We help you pick one before we build, because retrofitting the wrong model is a rewrite of the money path.

Who this is for

  • Founders with a defined problem and users to talk to, who need a senior team to design and build the product.
  • Companies that need an external product team to own delivery end to end, not staff augmentation.
  • Teams replacing a prototype or no-code build that has hit its ceiling.

Who this is not for

  • Projects looking for the cheapest possible hourly rate — we work in scoped phases with senior people.
  • Briefs with no decision maker available during delivery; we need weekly decisions to move fast.
  • Requests to "just add developers" to an existing team without a clear product scope.

What drives the cost

We quote per phase after a scoping call. These factors move the number up or down.

  • Scope depth — how many user roles, flows and states the first release really needs.
  • Integrations — payments, auth providers, third-party APIs and anything with certification steps.
  • Platforms — web only, or web plus iOS and Android with store review cycles.
  • Data and AI — model usage, evaluation work and the infrastructure around it.
  • Compliance and legal constraints in your market, which change design and delivery time.

Risks, and how we handle them

Scope grows during delivery

We fix the phase scope in writing, keep a visible backlog, and take new ideas into the next phase instead of stretching the current one.

The first release misses what users need

We define what success means before the build, ship in weekly increments and adjust from real usage rather than assumptions.

Handover leaves you dependent on us

Your company owns the repositories, infrastructure and accounts. We document the architecture and can hand the codebase to your own team at any phase boundary.

Timeline slips on external factors

Store reviews, third-party approvals and content dependencies are tracked as explicit dates in the plan, not assumed away.

Frequently asked questions

What are marketplace development services?

Marketplace development services design and build platforms that connect two or more groups — buyers and sellers, clients and providers — with the listings, search, payments, payouts and trust features they need to transact safely at scale.

How long does it take to build a marketplace MVP?

A focused marketplace MVP typically launches in a matter of weeks. After a short discovery call we give you a concrete timeline and fixed scope.

How do you solve the chicken-and-egg liquidity problem?

We design the launch around one narrow segment where supply and demand can meet quickly, rather than trying to fill the whole market at once — then expand from that first liquid niche.

Do you handle payments and seller payouts?

Yes. We integrate secure checkout, split payments, escrow where needed and automated seller payouts using proven providers.

Do you build a marketplace for equity?

Yes. For marketplace startups we genuinely believe in, we co-found and build the MVP in exchange for a share of the company.

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